START BUILDING THE RETAIL FLORISTRY BUSINESS OF YOUR DREAMS
Stop wishing and start doing.
The cohesive education platform developed by real experts is finally here, tailored specifically for all of our retail florist dreamers.
Welcome to a brighter floral future.
Course Curriculum
Welcome to the Real Life Retail Florist!
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01 – The Big Picture
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02: Start-up Territory
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- Conducting Market Research (4:16)
- Location, Location, Location (1:31)
- What's in a Name? (3:21)
- Legal Business Structures (2:57)
- A Formal Business Plan (2:51)
- 📄 Templates for Your Formal Business Plan
- 💡 Tutorial: Financial Projections for Your Business Plan (3:24)
- 📊 Spreadsheet: Cash Flow Projections Calculator
- Start-up Expenses and Calculating Overhead (3:47)
- 💡 Tutorial: Start-up Expenses and Revenue (6:47)
- 📊 Spreadsheet: Start-up Expenses and Revenue
- Importance of a Company Vehicle (0:37)
- Register Your Business: Types of Business Licenses (2:13)
- Trademarking Your Business (4:29)
- Your First 3 Months in Business (3:23)
- Start-up Summary (5:50)
- ✅ Checklist: Start-up Territory
03: Business Operations
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- Operational Goals and Financial Targets (2:19)
- 💡 Tutorial: How to Forecast Sales (6:01)
- 📊 Spreadsheet Forecasting Sales / Sales Cycle
- Growing Pains and Overcoming Barriers (2:34)
- Scaling Your Business: How and When to Hire (2:18)
- 💡 Tutorial: Can I Afford to Hire? (3:54)
- 📊 Spreadsheet: Hiring Calculator
- The Process of Hiring an Employee (9:28)
- The Process of Firing an Employee (11:14)
- 📊 Spreadsheet: Staffing and Payroll Calculator
- Bookkeeper vs. Accountant (9:18)
- Insight Into Business Success (5:22)
- ✅ Checklist: Business Operations
04: Branding and Marketing
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- What is Branding? (1:25)
- Elements of Your Brand Identity (13:52)
- Your Core Values and Mission (2:34)
- Selecting Strong Brand Colors (17:36)
- Brand Positioning (1:09)
- A Brief Pep Talk on Social Media (2:39)
- Your Roots and Your Reputation (3:05)
- Finding Your Customer Avatar (4:40)
- General Buying Habits of Men vs. Women (7:02)
- Re-Naming An Existing Business (1:42)
- ✅ Checklist: Branding and Marketing
05: Digital Space: E-commerce & Technology
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- Website Considerations (1:15)
- Primary Functions of Your E-commerce Website (1:44)
- Elements of Effective Floral E-commerce (12:15)
- Designing for Your Website (13:50)
- Wire Services, Explained (9:04)
- A Brief History of Wire Services (6:49)
- Selecting The Right Website Host & Point-of-Sale System (6:31)
- ✅ Checklist: Digital Space
06: Physical Space
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07: It's All About Relationships
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- The Importance of Business Relationships (1:12)
- The Relationship with Your Wholesaler (2:49)
- 📄 Becoming Your Rep's Favorite Client
- The Relationship with Your Competitor (3:32)
- The Relationship with Your Team: Lori's Management Musts (10:46)
- Relationships with Your Local Funeral Homes (3:34)
- Relationships with Your Children As a Business Owner (10:09)
- Professional Organizations and Peer Relationships (6:12)
- 3 Simple Tips for Great Relationships (1:27)
- The Power of Referrals (9:03)
- ✅ Checklist: Relationships
08: Buying Wholesale Flowers & Supplies
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09: Design Financials
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- Pricing for Your Market (2:43)
- 💡 Tutorial: Flower Prices Calculator (3:49)
- 📊 Spreadsheet: Flower Prices Calculator
- Two Methods to Price Out Designs (2:01)
- 💡 Tutorial: "Start at Retail" Deductive Method (3:20)
- 📊 Spreadsheet: Start at Retail Calculator
- 💡 Tutorial: "Build the Design" Additive Method (3:12)
- 📊 Spreadsheet: Build the Design Calculator
- ✅ Checklist: Design Financials
10: Floral Design Essentials
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- Basic Floristry Terms to Know (9:02)
- Design Styles and Shapes (11:35)
- Color Theory and Your New BFF, The Color Wheel (14:21)
- Color Palettes that Sell (3:51)
- Design by Color: Concepts and Selections (28:49)
- Proper Mechanics: The Foundation of Every Design (17:15)
- Selecting the Right Vessel (2:09)
- Design an Everyday Vase Arrangement (6:26)
- Design a Versatile Garden-Style Arrangement (10:11)
- Spiral Hand-Tied Technique for Vase Designs (7:49)
- Two Different Designs, Same $250 Price (0:40)
- Abby's $250 Design: Champagne Conversation Piece (24:18)
- Vonda's $250 Design: The Grand Gesture (10:30)
- Through the Consumer Eye: Two Different Designs, Same $250 Price (3:07)
- When to Design a One-Sided Arrangement (1:08)
- Fast and Effective: Assembly Line Design (9:09)
- The Sympathy Market in Floristry (2:39)
- ✅ Checklist: Floristry Design Essentials
11: The Art of Selling Flowers
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12: Floral Delivery and Logistics
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13: Real Life in Retail Floristry
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- Take a Walk Through Abby's Retail Flower Shop (3:32)
- Order Organization in the Shop (2:20)
- Last-Minute Order from Phone Call to Completion (4:26)
- Workroom Price Board for Fresh Flower Inventory (7:10)
- Workroom Price Board Tip from Vonda (2:58)
- The Chalkboard Shopping List (2:18)
- Washing Buckets, Consolidating Flowers, and Cooler Refresh (3:26)
- The "Dosatron" for Fresh Flower Food (1:34)
- Flowers to Awaken Your Customers' Senses (0:45)
- Photography Nook and Photo Tips for Your Designs (6:48)
- Establishing Routines & Maintaining Protocol (10:36)
- The Most Important Events Each Month in a Retail Shop (10:56)
- ✅ Checklist: Real Life in Retail Floristry
14: Let's Build a Thriving Business
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