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Real-Life Retail Florist
Welcome to the Real Life Retail Florist!
✋ Welcome (Please watch first!) (7:34)
Meet Your Mentors (2:08)
Important Note about IP & License
📖 RLRF Resource Guide
01 – The Big Picture
Where Do I Start? (2:49)
Dare to Dream (12:18)
What's Your "Why"? (3:07)
Opportunities in Retail Floristry (3:35)
Look Before You Leap (3:30)
✅ Checklist: The Big Picture
02: Start-up Territory
Conducting Market Research (4:16)
Location, Location, Location (1:31)
What's in a Name? (3:21)
Legal Business Structures (2:57)
A Formal Business Plan (2:51)
📄 Templates for Your Formal Business Plan
💡 Tutorial: Financial Projections for Your Business Plan (3:24)
📊 Spreadsheet: Cash Flow Projections Calculator
Start-up Expenses and Calculating Overhead (3:47)
💡 Tutorial: Start-up Expenses and Revenue (6:47)
📊 Spreadsheet: Start-up Expenses and Revenue
Importance of a Company Vehicle (0:37)
Register Your Business: Types of Business Licenses (2:13)
Trademarking Your Business (4:29)
Your First 3 Months in Business (3:23)
Start-up Summary (5:50)
✅ Checklist: Start-up Territory
03: Business Operations
Operational Goals and Financial Targets (2:19)
💡 Tutorial: How to Forecast Sales (6:01)
📊 Spreadsheet Forecasting Sales / Sales Cycle
Growing Pains and Overcoming Barriers (2:34)
Scaling Your Business: How and When to Hire (2:18)
💡 Tutorial: Can I Afford to Hire? (3:54)
📊 Spreadsheet: Hiring Calculator
The Process of Hiring an Employee (9:28)
The Process of Firing an Employee (11:14)
📊 Spreadsheet: Staffing and Payroll Calculator
Bookkeeper vs. Accountant (9:18)
Insight Into Business Success (5:22)
✅ Checklist: Business Operations
04: Branding and Marketing
What is Branding? (1:25)
Elements of Your Brand Identity (13:52)
Your Core Values and Mission (2:34)
Selecting Strong Brand Colors (17:36)
Brand Positioning (1:09)
A Brief Pep Talk on Social Media (2:39)
Your Roots and Your Reputation (3:05)
Finding Your Customer Avatar (4:40)
General Buying Habits of Men vs. Women (7:02)
Re-Naming An Existing Business (1:42)
✅ Checklist: Branding and Marketing
05: Digital Space: E-commerce & Technology
Website Considerations (1:15)
Primary Functions of Your E-commerce Website (1:44)
Elements of Effective Floral E-commerce (12:15)
Designing for Your Website (13:50)
Wire Services, Explained (9:04)
A Brief History of Wire Services (6:49)
Selecting The Right Website Host & Point-of-Sale System (6:31)
✅ Checklist: Digital Space
06: Physical Space
Non-Negotiable Space Essentials (2:15)
Retail Space-Planning (32:26)
📄 Essential Supplies and Tools to Stock
✅ Checklist: Physical Space
07: It's All About Relationships
The Importance of Business Relationships (1:12)
The Relationship with Your Wholesaler (2:49)
📄 Becoming Your Rep's Favorite Client
The Relationship with Your Competitor (3:32)
The Relationship with Your Team: Lori's Management Musts (10:46)
Relationships with Your Local Funeral Homes (3:34)
Relationships with Your Children As a Business Owner (10:09)
Professional Organizations and Peer Relationships (6:12)
3 Simple Tips for Great Relationships (1:27)
The Power of Referrals (9:03)
✅ Checklist: Relationships
08: Buying Wholesale Flowers & Supplies
Buying Wholesale Flowers (3:29)
Wholesaler Choices (4:53)
Stocking Your Shop: A Guide (29:50)
Buying on Speculation (3:56)
Seasonal Availability (2:38)
Sourcing Flowers on Short Notice (2:00)
✅ Checklist: Buying Wholesale
09: Design Financials
Pricing for Your Market (2:43)
💡 Tutorial: Flower Prices Calculator (3:49)
📊 Spreadsheet: Flower Prices Calculator
Two Methods to Price Out Designs (2:01)
💡 Tutorial: "Start at Retail" Deductive Method (3:20)
📊 Spreadsheet: Start at Retail Calculator
💡 Tutorial: "Build the Design" Additive Method (3:12)
📊 Spreadsheet: Build the Design Calculator
✅ Checklist: Design Financials
10: Floral Design Essentials
Basic Floristry Terms to Know (9:02)
Design Styles and Shapes (11:35)
Color Theory and Your New BFF, The Color Wheel (14:21)
Color Palettes that Sell (3:51)
Design by Color: Concepts and Selections (28:49)
Proper Mechanics: The Foundation of Every Design (17:15)
Selecting the Right Vessel (2:09)
Design an Everyday Vase Arrangement (6:26)
Design a Versatile Garden-Style Arrangement (10:11)
Spiral Hand-Tied Technique for Vase Designs (7:49)
Two Different Designs, Same $250 Price (0:40)
Abby's $250 Design: Champagne Conversation Piece (24:18)
Vonda's $250 Design: The Grand Gesture (10:30)
Through the Consumer Eye: Two Different Designs, Same $250 Price (3:07)
When to Design a One-Sided Arrangement (1:08)
Fast and Effective: Assembly Line Design (9:09)
The Sympathy Market in Floristry (2:39)
✅ Checklist: Floristry Design Essentials
11: The Art of Selling Flowers
Basic Order Walkthrough (4:36)
A 30-Minute Masterclass on The Art of the Sale (30:05)
✅ Checklist: The Art of Selling Flowers
12: Floral Delivery and Logistics
Delivery Essentials (12:14)
Considerations for Delivery Charges (3:13)
💡 Tutorial: Calculating Delivery Charges (5:45)
📊 Spreadsheet: Delivery Charge Calculator
📄 Delivery Driver Expectations
✅ Checklist: Floral Delivery and Logistics
13: Real Life in Retail Floristry
Take a Walk Through Abby's Retail Flower Shop (3:32)
Order Organization in the Shop (2:20)
Last-Minute Order from Phone Call to Completion (4:26)
Workroom Price Board for Fresh Flower Inventory (7:10)
Workroom Price Board Tip from Vonda (2:58)
The Chalkboard Shopping List (2:18)
Washing Buckets, Consolidating Flowers, and Cooler Refresh (3:26)
The "Dosatron" for Fresh Flower Food (1:34)
Flowers to Awaken Your Customers' Senses (0:45)
Photography Nook and Photo Tips for Your Designs (6:48)
Establishing Routines & Maintaining Protocol (10:36)
The Most Important Events Each Month in a Retail Shop (10:56)
✅ Checklist: Real Life in Retail Floristry
14: Let's Build a Thriving Business
Your One-on-One Mentorship
📄 Our Favorite Resources
Take a Walk Through Abby's Retail Flower Shop
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